CORPORATE SOCIAL RESPONSIBILITY AND THE PAINLESS ETHICS OF LIPOVETSKY IN THE POST CONFLICT.

Abstract

One aspect to review permanently is corporate social responsibility, which has taken on different facets in their application, of course from the understanding of the concept itself by managers of production units; so then, this responsibility from such concepts, have placed on a plane of emphasis towards the principles of individuality, leaving aside the characteristic altruism of responsibility, volunteerism, where what matters is the feeling and tranquility of participation in charity events, where virtue is at the center of reflection, and then this reflection, from the work developed by Gilles Lipovetsky, in his book “Twilight of duty, painless Ethics of the New Democratic times”, is take the analysis criteria around the “individual-inter”, which according to the author has ceased to exist by the passage of the concern of the other on the other and the good one for others, which is I could say that it has ended altruistic sense of social responsibility, and the only thing left is love itself, is the supreme self that embodies the postmodern and that must be revalued in postconflict.