Devaluación monetaria, costos y expectativas empresariales en organizaciones comercializadoras de reses bovinas del municipio Maracaibo

Abstract

This research study aims primarily to analyze the currency devaluation, costs
and business expectations in marketing organizations bovines Maracaibo
Municipality. It is classified as a non-transactional experimental descriptive
study field. Considering the theoretical postulates of López and Correa (2007),
Osorio (2005) and Contreras (2005), among others. A survey questionnaire
under the Likert type scale was used as data collection technique, applied to
companies Farruggio, CA and Disprocar, C.A. Was obtained, a coefficient of
0.93 by the application of Cronbach’s alpha. To study the results absolute and
relative frequency was used and found to be in companies operating under
study and business cycle affects - financial, by the imposition of currency
devaluations, price regulations and currency control by State, which affects
costs. We conclude that companies undergoing economic change, which
causes limitations in the operating business development by the difficulty of
controlling costs. Therefore, the implementation of strategies for managing
currency devaluation to fulfill business expectations that may decrease the
effects generated by the currency devaluation and business expectations is
recommended.