Pacheco Barros, M.C. and Castaño Buitrago, H. 2017. CHARACTERIZATION OF THE INVESTMENT IN FRANCHISE: TOWARDS A RESEARCH PROPOSAL. Colombian Journal of Accounting - ASFACOP. 5, 10 (Jul. 2017), 51-70. DOI:https://doi.org/10.56241/asf.v5n10.68.